What does Gupshup offer?
Gupshup offers WhatsApp API access with self-serve, pay-per-message pricing in USD, plus enterprise features and pricing on request. It describes itself as a conversational AI platform for marketing, commerce and support automation.
Checked on 25 Oct 2026 on Gupshup's pricing page. Prices exclude GST and WhatsApp message charges unless stated.
| Plan | Price | What's included |
|---|---|---|
| Self-serve WhatsApp API | USD 0.001 per message (Gupshup fee), plus Meta's WhatsApp fee at actuals | Pay-per-message access to the WhatsApp API; Gupshup's fee applies to template and session messages |
| Enterprise | On request | Enterprise features and pricing through Gupshup's sales team |
- Media messages: Free (no extra Gupshup fee for media above 64 KB)
- Voice calls: USD 0.0001 per second (Gupshup fee), plus WhatsApp's fee for business-initiated calls
Gupshup's self-serve page lists usage-based fees in USD rather than monthly plans. It describes itself as a conversational AI platform for marketing, commerce and support automation.
How does Rainmaqer AI compare with Gupshup?
| Feature | Rainmaqer AI | Gupshup |
|---|---|---|
| Starting price | ₹1,999/mo (yearly) | Pay per message (self-serve) |
| Monthly billing | No (quarterly or yearly) | Usage-based |
| AI agent in the plan | Yes: Sid + six agents | Not listed on pricing page |
| Yes | Not listed on pricing page | |
| Google reviews | Review requests (replies stay manual) | Not listed on pricing page |
| Deal pipeline | Yes: Deal Home | Not listed on pricing page |
| IndiaMART / JustDial | Yes | Not listed on pricing page |
| Setup help | Onboarding help; live in about a week | Self-serve; enterprise on request |
"Not listed on pricing page" means we couldn't find it on Gupshup's pricing page on 25 Oct 2026. It may exist elsewhere; ask Gupshup if it matters to you. Rainmaqer AI: ₹1,999/month billed yearly or ₹2,999/month billed quarterly, plus GST (pricing).
Why do businesses look for a Gupshup alternative?
Usually because they want something different from what Gupshup is built around. These are the needs that point to a different tool. None of them mean Gupshup is a poor choice, and it may still be the right one for you; the next section says when.
- You want a fixed plan price in rupees instead of usage-based fees in dollars
- You want a ready inbox, AI agents and follow-ups without building on an API
- You want IndiaMART, JustDial, Instagram and Google review requests in one place
- You want a deal pipeline that the AI keeps up to date
- You want hands-on setup help, with most businesses live in about a week
When is Gupshup the better choice?
- You have developers and want pay-per-message API access to build your own flows
- You send high volumes and want enterprise features and pricing from a sales team
- You want usage-based pricing with no fixed monthly plan
- You need voice calling on the API, which Gupshup lists on its pricing page
How do you switch from Gupshup to Rainmaqer AI?
Tell us how you use Gupshup today, and we plan the move with you. Meta lets a WhatsApp Business API number move between providers, so you can usually keep your number. Sid learns your business from your website and catalogue, you review it, and most businesses are live in about a week.
- Message us with your current setup and the lead sources you use.
- We plan the number, template and contact move with you.
- Sid drafts a knowledge base from your website and catalogue, and you review it.
- Lead sources connect, your team gets a walkthrough, and Sid goes live.
How we compared
We're Rainmaqer AI, so we've tried to be fair. Every Gupshup fact on this page comes from Gupshup's pricing page, which we opened on 25 Oct 2026. We don't use review sites or third-party price lists. Where a feature isn't on that page we say so instead of guessing. If something here is out of date, message us on WhatsApp and we'll correct it.
Frequently asked questions
How much does Gupshup cost?
Gupshup's self-serve page on 25 Oct 2026 lists a fee of USD 0.001 per message, plus Meta's WhatsApp fee billed at actuals. Enterprise pricing is on request. Rainmaqer AI is ₹1,999/month billed yearly, plus GST, with Meta's charges billed at actuals.
Is Gupshup better for large enterprises?
Gupshup offers enterprise features through its sales team and works with developers building their own flows. If you have a tech team and high volumes, it may suit you better.
Can I switch from Gupshup and keep my number?
Meta lets a WhatsApp Business API number move between providers. Message us before you switch and we'll plan the move with you during onboarding.
Do I need developers to use Rainmaqer AI?
No. Rainmaqer AI is ready to use: we set up the WhatsApp API, Sid drafts a knowledge base from your website and catalogue, and your team works from the inbox and Deal Home.