Free tool
These free WhatsApp follow-up templates cover first replies, follow-ups after a quote or visit, appointment reminders, payment reminders, review requests and win-backs. Copy one, change the details in double braces such as {{1}}, and send it as a normal message within 24 hours of the customer's last message, or submit it to Meta as a template.
First replyUtility
The moment a new lead messages or fills a form
Hi {{1}}, thanks for your enquiry about {{2}}! I'm {{3}} from {{4}}. To share the right options, could you tell me your budget and when you're planning to buy?
First replyUtility
A new lead from a listing or portal
Namaste {{1}}, thank you for your enquiry on {{2}} for {{3}}. To send an accurate quote, please share the quantity, specification and delivery city.
First replyUtility
An enquiry that arrives late at night
Hi {{1}}, thanks for messaging {{2}}! Here are the details you asked about: {{3}}. Our team is back at {{4}}; would you like us to call you then?
First replyMarketing
A lead from a Facebook or Instagram ad
Hi {{1}}, thanks for your interest in {{2}}. Here's the brochure with prices and photos 📄 Would you like to see it in person this week? Reply STOP to opt out.
Follow-upMarketing
The lead hasn't replied since yesterday
Hi {{1}}, just checking in on your {{2}} enquiry. Did the details I sent help? Happy to answer any questions. Reply STOP to opt out.
Follow-upMarketing
Still no reply after a few days
Hi {{1}}, one thing I didn't mention: {{2}}. Many customers asking about {{3}} find this helpful. Shall I share more details? Reply STOP to opt out.
Follow-upMarketing
A week of silence
Hi {{1}}, I don't want you to miss out on {{2}}. Would a quick 5-minute call help you decide? Pick a time and I'll call you. Reply STOP to opt out.
Follow-upMarketing
The last follow-up before you stop
Hi {{1}}, I haven't heard back, so I'll stop following up on {{2}}. If you'd like to pick this up later, just reply here. Thank you!
After a quoteUtility
Right after sending a quotation
Hi {{1}}, I've sent the quotation for {{2}} (ref {{3}}). Please check it and let me know if you'd like any changes to quantity, price or delivery.
After a quoteMarketing
A few days after the quote
Hi {{1}}, did the quote for {{2}} work for you? If price or delivery timing is a concern, tell me and I'll see what we can do. Reply STOP to opt out.
After a quoteMarketing
Before a quoted price or offer ends
Hi {{1}}, a quick reminder that the price in your quote for {{2}} is valid until {{3}}. Shall I go ahead and confirm the order? Reply STOP to opt out.
Visits & bookingsUtility
Straight after a booking or site visit is fixed
Hi {{1}}, your {{2}} is confirmed for {{3}} at {{4}}. Here's the location: {{5}}. Reply here if you need to change the time.
Visits & bookingsUtility
The day before an appointment or visit
Hi {{1}}, a reminder of your {{2}} tomorrow at {{3}}. Please reply YES to confirm, or tell us a better time.
Visits & bookingsUtility
A couple of hours before
Hi {{1}}, see you today at {{2}} for your {{3}}. Here's the location again: {{4}}.
Visits & bookingsUtility
The customer didn't turn up
Hi {{1}}, we missed you at your {{2}} today. Would you like to book another time? Reply with a day that suits you.
Visits & bookingsMarketing
The day after a visit, demo class or meeting
Hi {{1}}, thanks for visiting {{2}} yesterday! What did you think? I can share {{3}} if that helps you decide. Reply STOP to opt out.
PaymentsUtility
When the customer is ready to pay
Hi {{1}}, here's your payment link for {{2}}: {{3}}. Amount due: ₹{{4}}. Reply here if you have any questions.
PaymentsUtility
A payment or instalment is due soon
Hi {{1}}, a reminder that ₹{{2}} for {{3}} is due on {{4}}. You can pay here: {{5}}. Ignore this if you've already paid.
PaymentsUtility
Right after payment
Hi {{1}}, we've received your payment of ₹{{2}} for {{3}}. Thank you! Your receipt: {{4}}.
ReviewsUtility
After the visit, delivery or service
Hi {{1}}, thank you for choosing {{2}}! Would you share a quick Google review of your {{3}}? It takes a minute and helps others find us: {{4}}
ReviewsUtility
When you want feedback from every customer
Hi {{1}}, how was your {{2}} with us? We'd love an honest Google review, whatever you thought: {{3}}. And if anything could be better, reply here and we'll fix it.
Win-backMarketing
A regular hasn't returned in a while
Hi {{1}}, it's been a while since your last {{2}} at {{3}}! We'd love to see you again. Shall I book your next visit? Reply STOP to opt out.
Win-backMarketing
Something new that past buyers may like
Hi {{1}}, something new at {{2}}: {{3}}. As a past customer you get first look. Want photos and prices? Reply STOP to opt out.
Win-backMarketing
A shopper left items in the cart
Hi {{1}}, you left {{2}} in your cart. It's still available; complete your order here: {{3}}. Any questions on size or delivery? Reply STOP to opt out.
"Utility" and "Marketing" are the categories we'd expect; Meta checks each template and makes the final call. Variables like {{1}} are placeholders you fill in.
Inside the 24-hour window after a customer messages you, send any of these as a normal message. Outside it, WhatsApp only allows approved templates, so submit the text in your WhatsApp Business API tool first. Replace each {{1}}, {{2}} and so on with a variable, and give Meta an example value for each.
Meta has three categories. Updates about something the customer already did, such as a booking, order or payment, are usually utility. Follow-ups that aim to sell, offers and win-backs are marketing. One-time passwords are authentication. Meta checks the category you choose and can change it, and the category sets the price.
Follow up while the interest is fresh and stop when the customer says no. A common rhythm is the same day, then a few days later, then a week or two after that, each message adding something new, such as a photo, a price detail or an answer. Always give an easy way to stop.
Sid, the AI sales agent in Rainmaqer AI, replies to every WhatsApp, Instagram and Google enquiry in seconds and follows up until it closes. Plans start at ₹1,999/month billed yearly. See pricing or see how it works for real estate.
Only if they've opted in to hear from your business, and only as an approved template. WhatsApp requires opt-in before you message anyone.
Yes. Write them in the language your customers use. Meta doesn't translate templates, so submit one version per language.
Marketing messages should make it easy to opt out. It keeps customers from blocking or reporting you, which protects your number's quality rating.
Yes. Sid sends follow-ups on its own, using approved templates outside the 24-hour window, and stops the moment a lead replies or says no.
Every enquiry answered in seconds. Every lead followed up until it closes. From ₹1,999/month.
Official WhatsApp Business API · Live in about a week · GST extra